Interface Mockup - Main Page

CHALLENGE: Our new client AAA Car Care needed a tool to connect the Salesperson and Technicians with the customer within all their Car Care Centers.

SOLUTION: Enter 1060 Creative. We offered a - that’s right - creative way to bridge the gap electronically. The Flash-based application accomplishes two main goals:

1. It will visually show the customer  what’s “under the hood” of their vehicles; specifically, which areas of the vehicle are OK and which areas need attention. The end result will be a printout (or PDF) that details the customer’s vehicle and how it fared in AAA’s 30-point inspection process.
2. On the “Road to the Sale” side, the program will effectively and efficiently guide the Sales Rep and the Technician step-by-step through the sales process to get the customer back out on the road.

Here are a couple spots we recently did for a local law firm, The Law Office of Paul Goodson. Both of these spots were produced for less than you would think.

In the first spot, we used a look you’ve probably seen in other spots (Ford trucks comes immediately to mind), something known in the industry as Kinetic Typography. It’s a way to cost-effectively yet stylishly get your message across.

For the second spot, we employed a couple of very talented actors for a live action shoot. This shoot features our recently acquired Letus 35mm adapter. Basically, it allows us to use 35mm film lenses on our DV camera, giving us amazing depth of field in a limited shooting space. Notice how the actors are in focus, but the background is nice and soft (out of focus).

Broadcast video is still a powerful means of communicating your message. Give us a call to find out how you can take advantage of these effective methods of advertising for your company.

Just had a discussion with someone outside the Twitter bubble, curiously looking in. I mentioned I’m going on a short bike ride with a friend tomorrow. She asked, “Twitter friend or real friend”? This led to the discussion that my riding partner is a “real friend” (in that I knew her well before Twitter was but a gleam in the WWW’s eye). Indeed, in the teenage vernacular, Joanna is a BFF (Best Friend Forever).

I’m somewhat new to Twitter, but I’m fast developing some great friendships. Some I know in person; some I may never meet in person. Regardless, these friends shall be my TFFs.

Twitter Friends Forever.

So…who are your TFFs?

See that little button down there under the post? That allows you to tweet a post to your followers, and trust me, we’d be thrilled if you see something here that’s tweet worthy.

Thanks for dropping by. In the meantime, call us at 704-332-0111 or go to to our Vimeo Channel to check out some of our video work.

-Peter and Anthony