Many of you know that we rolled out a new website about a month ago. The more observant of you will notice that we recently changed the tagline under our logo from “Video | Post | Motion” to “Where Video Rules”.
Why the change?
The former told visitors what we do. The latter tells visitors how we approach what we do, how we feel about it, and that we believe our medium is absolutely filled with possibilities. It’s the best medium. Video indeed does rule. We believe that there’s no better way to communicate any message than video. Period. Video is evocative. Powerful. Motivational. And it rules.
You’re smart. You can look around our site to see what we do. You don’t need a tagline to tell you that. Rather, we want the tagline to tell you why we do what we do. And we’re not necessarily saying that our videos rule (which they do, by the way). We’re saying that video rules the roost around here. It’s the driving force. We’re just along for the ride.