An article over at ReelSEO from a couple of weeks ago pointed to something we’ve been saying for a while now: companies see the value in using video for branded content marketing. 54% of companies that responded in a Custom Content Council study said they will employ more video as a way of getting their message out. Often we see smaller companies doing it themselves (which is fine as long as you follow a few simple steps), but sometimes it takes an objective view to make sure you’re on point, and, more importantly, that your message can be understood by the uninitiated. Simply put: when in doubt, hire a professional. You’d be surprised how much an outside party can bring to the table.