MI-Connection, a community-owned cable system serving Mooresville, Davidson and Cornelius, NC asked 1060 Creative to do a :30 commercial for their new “Refer-A-Friend” campaign.  The goal was thank current customers for, well, being loyal customers.  And, to add even more customers by giving them bill credits to refer friends to MI-Connection. They wanted an eye-catching spot that would be fun and within their limited budget.  So, 1060 Creative suggested doing a graphic-only spot with retro images (inexpensive to buy), and simple motion graphics.  Doing a spot this way saves a bunch of money on a video shoot, while keeping a professional image for MI-Connection.

The campaign began in April and has been a success for MI-Connection.  The spot is running across all of their networks and has prompted many current customers to participate by visiting the MI-Connection web site and submitting their friends.