Client:
AAA Carolinas Auto Care
Project:
SuperStore video tour.
The Problem:
AAA Carolinas has a massive call center in Roanoke Rapids. It employs hundreds of people. Many of these people have never been to one of AAA’s many SuperStores. Begs the question: How can they inform AAA members about the benefits of a SuperStore if they’ve never seen one?
The Solution:
We worked with AAA to create a short, fun, light-hearted video that informs call center employees (and AAA members as well) about the features and benefits of a SuperStore.
What Actually Happened:
First, we wrote a script. Nothing happens till we have a script. Then, employing the services of a local actress and working with actual AAA employees, we spent one day on site collecting b-roll – ostensibly, a member visiting all the departments in a SuperStore. We then took that script to The Groundcrew and put it in the hands of a great VO talent, Billy James. Back in our cozy edit suite, we put it all together with some cool graphics and sounds and music and such. And BAM! Video! Problem solved!