http://www.vimeo.com/10176076

MI-Connection, a community-owned cable system serving Mooresville, Davidson and Cornelius, NC asked 1060 Creative to do a :30 commercial for their new “Refer-A-Friend” campaign.  The goal was thank current customers for, well, being loyal customers.  And, to add even more customers by giving them bill credits to refer friends to MI-Connection. They wanted an eye-catching spot that would be fun and within their limited budget.  So, 1060 Creative suggested doing a graphic-only spot with retro images (inexpensive to buy), and simple motion graphics.  Doing a spot this way saves a bunch of money on a video shoot, while keeping a professional image for MI-Connection.

The campaign began in April and has been a success for MI-Connection.  The spot is running across all of their networks and has prompted many current customers to participate by visiting the MI-Connection web site and submitting their friends.

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http://www.vimeo.com/6056265[vimeo]http://vimeo.com/6056407[/vimeo]

Sometimes when a client gives you very little direction, you come up with a lot. Darcy Grimes, AAA Carolinas’ Manager of Travel Marketing, hired 1060 Creative to create a series of :15 “bookend” commercials for the “Time To Travel Collection” promotion. The opening stayed the same for all destinations, and we created a total of 3 end spots that promoted different cities (Las Vegas shown here).

The only direction she gave me was to hand me the brochure below.  The spots turned out to be some of my best work!

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