MI-Connection, a community-owned cable system serving Mooresville, Davidson and Cornelius, NC asked 1060 Creative to do a :30 commercial for their new “Refer-A-Friend” campaign.  The goal was thank current customers for, well, being loyal customers.  And, to add even more customers by giving them bill credits to refer friends to MI-Connection. They wanted an eye-catching spot that would be fun and within their limited budget.  So, 1060 Creative suggested doing a graphic-only spot with retro images (inexpensive to buy), and simple motion graphics.  Doing a spot this way saves a bunch of money on a video shoot, while keeping a professional image for MI-Connection.

The campaign began in April and has been a success for MI-Connection.  The spot is running across all of their networks and has prompted many current customers to participate by visiting the MI-Connection web site and submitting their friends.

Here are a couple spots we recently did for a local law firm, The Law Office of Paul Goodson. Both of these spots were produced for less than you would think.

In the first spot, we used a look you’ve probably seen in other spots (Ford trucks comes immediately to mind), something known in the industry as Kinetic Typography. It’s a way to cost-effectively yet stylishly get your message across.

For the second spot, we employed a couple of very talented actors for a live action shoot. This shoot features our recently acquired Letus 35mm adapter. Basically, it allows us to use 35mm film lenses on our DV camera, giving us amazing depth of field in a limited shooting space. Notice how the actors are in focus, but the background is nice and soft (out of focus).

Broadcast video is still a powerful means of communicating your message. Give us a call to find out how you can take advantage of these effective methods of advertising for your company.